URBan's vision is to become the leading minority owned broadcast enterprise acquiring and operating radio stations providing diverse formats in small and mid-sized markets throughout the United States.

The company intends to grow through internal expansion, by acquiring radio stations, primarily in small and mid-sized markets, and through building radio station clusters in such markets.

Market, station and management criteria are very specific and narrowly defined to ensure URBan Radio's continued growth and ability to maintain the highest standards of broadcast exellence.